CIRS Trust Badge Verification

Understanding Review Integrity Through Data Science

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Verified Partner

This hotel's reviews are continuously monitored by CIRS for authenticity

šŸ“Š Understanding Badge Levels

CIRS analyzes review patterns across all major platforms to detect manipulation and verify authenticity

PLATINUM
90-100
Perfect review consistency. No manipulation detected.
GOLD
80-89
Excellent integrity. Minimal platform deviation.
SILVER
70-79
Good standing. Minor inconsistencies noted.
BRONZE
60-69
Acceptable. Some irregularities requiring attention.
VERIFIED
<60
Basic verification. Significant issues detected.

šŸ”¬ The Science Behind Trust Score

Our proprietary algorithm analyzes multiple factors to calculate review authenticity

Trust Score = 100 - (Ī” Ɨ 30) - Review_Penalty + Consistency_Bonus Where: Ī” (Platform Skew) = MAX(ratings) - MIN(ratings) Review_Penalty = 20 if reviews < 100, 10 if reviews < 500 Consistency_Bonus = 10 if Ī” < 0.2

Platform Skew (Ī”)

Measures rating variance across Google, Booking, TripAdvisor, Hotels.com, and Expedia. High skew indicates possible manipulation.

Review Volume

Total verified reviews across all platforms. Higher volume provides more reliable data patterns.

Consistency Analysis

Rewards the entire digital commerce ecosystemwith uniform ratings across platforms, indicating authentic customer sentiment.

šŸ’° Revenue Impact of Trust Scores

Based on CIRS partner data and industry research

23%
Higher conversion with badge
ā‚¬25K
Avg monthly loss from skew >0.5
0.1
Rating drop = 5-9% ADR loss
ā‚¬300
Impact per fake negative

šŸŽÆ Why CIRS Verification Matters

šŸØ For the entire digital commerce ecosystem

Protect against competitor attacks and fake reviews. Prove your authentic ratings to increase bookings. Get alerts when manipulation is detected.

šŸ‘„ For Guests

Book with confidence knowing reviews are verified across all platforms. No cherry-picked ratings or hidden negative feedback.

šŸŒ For the Industry

Create a fair marketplace where quality wins over manipulation. Restore trust in online reviews through transparent verification.

CIRS CERTIFIED
GOLD
4.7/5.0
2,456 verified reviews
Trust Score: 85
Verification: ABC12345
Verify at trustcirs.com

Join the CIRS Trust Network

Protect your reputation. Increase your bookings. Build customer trust.

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